• Sumo

Art directors are a different species. They have panache. They can make the most mundane of things look desirable. So when Malmo-based Christoffer Castor decided to sell his 1993 Volvo, he didn’t opt for the conventional classifieds (heaven forbid – that would be too copywriter-ish). He wanted something different, something portfolio-worthy. Which is why he roped in a few of his talented friends and created this 2:51 ad that’s received almost 600,000 YouTube views in just 4 days.

Cristopher Castor Selling Volvo