Petter Johansson Art Direction And Design (PJADAD) is a small experimental studio working in the fields of communication, strategy and design. PJADAD’s main focus is innovation, ideas and conceptual thinking with content as a solid base. Their studio develops platforms, processes and strategy and design identities, products and exhibitions.
The Atelier Food project it is a creative co-operation between a chef, one Art Director and one Photographer. The Atelier Food still life is an edible architecture built on a grid. The still life represents the work of Atelier Food and the connection between food and society. It links the playfulness and creativity within the project with the ambitious goals and long-term challenges.